Social Media Marketing Services

Why Should You Worry About Social Media Marketing?

In recent years, social media has evolved from purely social networks used for keeping tabs on classmates and family members. It has become one of the vital tools for online marketing. Social media is always changing, and the need for every marketer to adapt to this change and stay up to date with current trends is crucial.

We want to help you scale up and get on board in the latest strategies and changes to flourish in the social media space.

Valeria Vinogradova Victoria Zakharova - Viva Brand Marketing

Explore Our Most Popular Social Media Packages Or Request A Custom Deal

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Basic

 

  • Social Media Audit/Strategy
  • Two (2) Social Networks
  • 3-4 weekly posts, 1-2 daily Story posts
  • Comment Replies Within 24 hours

 

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Most Popular

Grow

 

  • Social Media Audit/Strategy
  • Three (3) Social Networks
  • 4-5 weekly posts, 2-3 daily Story posts
  • Proactive outreach

 

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Best Value

Max

 

  • Social Media Audit/Strategy
  • Four (4) Social Networks
  • Daily weekly posts, 2-4 daily Story posts
  • Content Bank Development

 

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How does Social Media Marketing work?

Social Media Marketing is the use of social media platforms, such as, YouTube, LinkedIn, Instagram, Twitter, Facebook, Pinterest, to connect with your target audience or prospective customers.

Businesses use Social Media Marketing to increase sales, drive website traffic, and build brand loyalty. Having a profile on any platform is not enough – as a business, you have to invest time to develop your accounts and establish effective communication with your followers. Engaging with your fans is a must for your social media success, as well as running social media campaigns, developing quality content, and keeping an eye on your industry and competitors.

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A history lesson never hurts! Social Media Marketing world 2021

In the past, businesses mostly engaged in social media marketing for advertising to generate website traffic, and thus, increase sales. These days, the benefit of social media to many organizations has gone beyond promotional value. The use of social media has expanded towards establishing a conversation and opening a two-way channel for communicating with existing and potential customers. Not only you can deliver your company message to your prospects, they can respond and provide you with feedback and help you understand their needs. This is the primary difference between social media marketing vs traditional marketing With that said you can optimize your strategy to better assist your customers and give them exactly what they need.

As a result, social media management has become a necessity. Not only it’s a part of branding strategy, it plays a significant role in building brand voice and the overall online presence.

Brands monitor their level of influence by observing social media conversations. They can also track the number of prospective customers, learn about the audience and measure level of performance through social ads as well as social media analytics.

With the rapid increase in the need for social media presence, brands need to understand the practices that ensure consistent growth. The core pillars that build up social media include:

– Strategy

– Consistency

– Analytics

– Advertising

– Social Listening

– Customer Engagement

Neon-world-map

Social Media Audit

1

Identify Social Media Platforms that benefit your business

Not only should you have a presence on the widely popular Social Media platforms such as Twitter, Facebook, Instagram, YouTube, etc. You should choose the platforms to focus on wisely. Where are your followers most active? Which platforms could help you reach out to the right audience? Where do you see opportunities for growth?
2

Gather existing data

Collect information on the brand's current social media performance, create a spreadsheet with a record of each account – its URL, followers count, reach, impressions, viewer engagement, and other statistics. Then determine how those behave depending on the frequency of posting, the type of content, and other factors.
3

Provide as much information as possible

Make sure you are not leaving any blank spaces in the "about us" section of all your profiles. Always make sure you give as much relevant information about your business as possible and it is consistent across all platforms. Some social platforms have character limits in the description area, make sure to use that space wisely. Don't forget to provide links to other social accounts.
4

Keep it consistent

There should be consistency across all profiles on social platforms. Customers should be able to follow through easily and identify your brand with no doubt. Not only it applies to your bio as mentioned above, your posting style, color scheme, voice, writing style have to be consistent.
5

Set goals and strive to reach them!

Make sure you are improving the company's structure by setting goals to earn greater profit and meet customer needs.

Our job is to build a relationship between your company and your customers

VIVA Brand Marketing is here to take your Social Media Presence to the next level. We value the growth of every business, from startups to large corporations. We will assist your company in getting more leads and turning them into customers via Social Media.

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WHAT YOU SHOULD DO NEXT?

Check Us Out!

We are happy to get on a call with you to discuss your Social Media Strategy and figure out the best way to contribute to your growth in the online community. If you have specific needs or a custom plan in mind, any of the packages can be customized to best serve your business.

@VIVABRANDMARKETING