Why Promotional Products Are Important For My Business?

People tend to undermine the benefit of promotional products. “How exactly is this stress relief ball going to help me to advertise my business?”, you ask. The truth is, it is not the usage of a particular item that benefits your marketing efforts but the emotional bond you’re creating with potential clients and already existing customers when you present them with a gift. It is all about the positive connection between your company and your audience.

Budget Friendly

Compared to other forms of advertisement Promotional Products are more cost-effective. Even the smallest Promotional Product can help build customer loyalty and save a significant amount of money spent on marketing efforts.

Brand Recognition

Promotional Products have proven to establish a long-lasting connection with customers. Putting your company’s name on any attribute of day-to-day life helps businesses to be recognized among competitors.

New Leads

Give a promo item to a potential client in exchange for their personal information and expand your e-marketing list. Send promo products directly to people or companies you’d like to work with and use it as a conversation starter. Or simply hand them out to create a positive buzz around your brand.

Picture This!

You’re presenting your services at a trade show. You have a beautifully set up presentation booth with all the right advertising materials such as informational folders, brochures, flyers, business cards, banners, flashy decorations. And yet, you might still have a hard time getting people’s attention. Why? You have to think of basic human psychology. Rarely ever people do anything without motivation or a reason. Quite often we are driven by the desire to get rewarded for our efforts or actions. You want people to pay attention to what you have to say? So give them the end goal – a chance to be rewarded with a gift after listening to your brief message. Getting a prize increases the feel-good hormone level, and creates a positive subconscious connection between the feeling and your product or service, or the overall experience with your brand.

How To Use Promotional Products Effectively? Here’s A Tip!

First of all, promotional products are not your generic pens or letter openers. However, even simple promotional items can be effective. In a nowadays competitive market, you need to think outside of the box. Always consider your target customers’ needs. Who are the people you are reaching out to? What is their lifestyle? What items are they likely to get excited about? If you are a plastic surgeon with a private office, a multitool keychain will probably not have any effect for your marketing efforts. However, a trendy customized makeup bag with a set of brushes might.

There are millions of up to date useful promotional products that are also cost-effective and unique to your particular target group. Most items that people use on a daily basis can be turned into an advertising tool. The market for promo items has expanded tremendously in the past several decades. The more creative you get with your giveaway favors, the higher the chances for your business to be remembered, respected and liked on a more personal level.

Here’s a secret – People Like Gifts!

Giving a gift to someone establishes a “Return on Kindness” – a feeling that the receiver should respond with a similar gesture.

Sometimes we get attached to our little gadgets and tools that make our lives easier day after day. Or simply enjoy having things that are aesthetically pleasing and look good on that bookshelf or a display – something we are proud to show others. Whenever someone provides us with an item we like to use regularly, there is a positive emotional connection being established with that person. We are constantly reminded of that person’s presence in our life.

Just like you think of your dear friend every time you take a look at that beautiful handcrafted picture frame they got for you last Christmas. It’s no different with promotional products. Let’s say you had a backpack giveaway and every single time one of your clients takes a road trip, they take it with them. Every time they pack it up, they think of your company with joy.

How To Distribute Promotional Products?

Promotional products can be distributed in many different ways. You can host giveaway events, mail them to clients, or even use your employees. You can create buzz around your company even through your own staff. Supply them with small free gifts for their friends and families and let the word of mouth work its magic. This way every single member of your team can become a part of your marketing department and contribute to advertising efforts.

Here at Viva, you can get help with finding the right type of promotional product for your event or a marketing campaign and decorate it with a custom design. Custom t-shirt, hats, apparel, electronics, bags, toys, drinkware, customized party sets and decorations, items for individual use, cosmetics, candy, lapel pins, towels, car accessories, and many other practical and relevant promotional products. We are happy to supply the brand builder promotional items for internal use such as office tools, uniforms, awards, desk toys, corporate gift sets – anything you need to ensure the consistency of your brand’s look and feel.