Paid Advertising Services
Paid Advertising is a marketing strategy that entails promoting a brand through an advertisement that has to be paid for. It has proven to be an extremely viable marketing tool that easily drives more traffic to a website and improves the performance of a business. Paid Advertising allows you to promote your business using search engines, social media sites, and/or internet marketers.
Pay Per Click (PPC) Marketing Services
Pay-Per-Click (PPC) is a form of internet marketing where advertisers publish their ads on a channel and pay the owner of the channel each time the ad is clicked. Hence the name – pay-per-click.
Search Ads
Search ads are displayed in the search results to the people who are actively looking for a particular products or services. What this means is the audience of this type of ad are the people who are already interested in your type of business but may or may not know about your company. Search ads offer an opportunity to introduce your business to new people and attract potential clients. Simply put, it’s advertising to people who are already interested in the service or product, they just don’t know you yet.
Display Ads
Display advertising, aka “the banner ads” involves using images or photos and content to promote a business. The main purpose of display ads is to deliver messages about a brand to the visitors of the website where the ads are featured. This type of ad appears on the sections of a website reserved specifically for paid advertising. Display ads can appear on any site across the web a can help your business generate a quick conversion rate and gather additional information about the interests of your target market.
Social Media Ads
Social media advertising is a form of online paid advertising model that focuses on using social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and many more to drive traffic to a website and engage a business’s target audience online. It is the fastest-growing paid marketing tool for small and large businesses that helps improve online visibility and reach out to potential customers. In social media ads, advertisers have the flexibility to select user’s demographic information which their ads would target.
Retargeting/Remarketing Ads
Retargeting/remarketing ads are used to connect with people who have previously visited your website or mobile app. This type of paid advertising provides you with the ability to reach out to those that are already familiar with your brand and potentially remind them about your brand and strengthen the existing relationship. Perhaps a visitor checked a few products on your website without making a purchase, retargeting/remarketing ads will allow you to strategically position your ads where the user can easily see it when next he/she is online.
Instream Ads
Video advertising is a type of paid advertising that allows you to reach your audience with videos. It has proven to be an effective marketing strategy to communicate with the target audience at all levels. You can create compelling video content to engage with your audience in many different ways and communicate your message more effectively.
Google Shopping
This type of an ad appears in Google Search above the main search results, and they are displayed in a carousel format. The beauty of these ads is a chance to showcase your products along with prices and create a visual representation or a sneak peek of your goods while also providing information about your company.
The importance of PPC marketing
Paid advertising is key to increasing the online awareness of a brand and improving the overall sales performance of the business. If you would like to learn more about how paid advertising works and how we can help grow your business, get in touch with us.