Even with modern technologies, there are situations when you simply need to have a business card. Let’s say you’re in the area of bad cellphone coverage, your website isn’t loading, your e-mails aren’t sending, and you can’t even do as much as send a connection request on LinkedIn. A business card would be a perfect solution for this problem and a great way to still grab someone’s attention.

You can meet a potential client anywhere and exchange business cards. Send them to your existing customers with a copy of the invoice or a promotional flyer, so they can share with friends and family. Let word of mouth work for you along with the power of a good design. Business cards show a higher level of professionalism. Remember that guy who was really good at selling himself verbally but ended up not having a business card? All of a sudden you started questioning his competence as a businessman and the integrity of the business by extension.

There are a lot of resources that can help you design and buy business cards online or purchase templates for commercial use. So why should you hire a professional to design business cards for you? Most online design tools have limitations. Additionally, there is a good chance you will find a very similar design used by another company. A well-designed custom business card can serve as bait. You hand an interesting card that’s unique and stands out among dozens of generic ones, sparks person’s curiosity, and get you another visitor on your website and a potential customer as a result.

Brochures are an easy and inexpensive way to start a conversation with your customers and deliver information about the company, products or services you offer. It is also a great basis for a larger scale marketing campaign. Effective communication with your target audience is what ensures the success of your business. Brochures are mainly used to provide supportive information about your company, the benefits and the merchandise you distribute – what you do, how you do it, and why.

It’s not enough to grab one’s eye with a pretty design; it is harder to keep the customer’s attention when they have already looked through a couple of pages. More often than you think a quick glance at a piece of print collateral ends just there – at first glance.
Your message must be clear, transparent, easy to understand and look fresh and juicy. Strategic content writing combined with efficient design can make a huge difference in the marketing process and make your company likable in the eyes of the target audience. Brochures come in different formats and sizes. Depending on your budget and the amount of content, you can choose a brochure layout that fits the needs of your specific project.

Essentially, these three terms describe the same Marketing Collateral item. It is one sheet of paper (sometimes folded) that contains information about a promotion, sale, or an event an organization is getting ready to host. A tangible nature of a flyer allows you to deliver a message on a more personal level rather than the use of digital advertising ads on social media platforms. Quality design and print can attract people and ensure their participation. Flyers are cost-effective and can help you create a buzz around your event or promotion. Flyers provide an update on the company news and upcoming events. Even though flyers are not very expensive, a lot of information can be included in the content which will bring more attention to the core of your business.