Brand Voice Development Services
Brand voice is used to express the personality of a business, products, and services in communicating with the target audience and making the business’s set of values known. A unique brand voice is essential for your business. It can distinguish you from your competitors. Getting a unique brand voice that will align with every other aspect of your business most times requires consulting qualified experts.
What is the difference between Brand Voice and Brand Tone?
If Brand Voice is used to express the personality of a business, a Brand Tone is the emotional representation applied when expressing the personality of a brand to the audience. In other words, the Brand Voice is WHAT you say, and the Tone is HOW you say it. A good brand tone is written conversationally, coveys core values with simple and easy to understand language to avoid misconception by the audience. The tone is uniform in all pieces of content written about the brand. Lack of uniformity in the brand tone might cause misconceptions or confusion in the target audience.
Brand Voice Examples
What to look for when developing a brand voice?
Brand voice varies with businesses, developing a brand voice that will grab the attention of your target audience and inspire them to engage with your brand can be very challenging. Brand voice examples include pleasant, upbeat, playful, fresh, clean, aggressive, in-your-face, absurd, passionate, authentic, quirky, wild, friendly yet informative, professional, and ambitious. Each example or type serves different purposes, it is important to find and use the right voice for your brand.
Does Brand Tone Matter?
The Importance of Tone as an element of Your Brand Identity
A Brand tone is as important as any other aspect of your business. The tone used to communicate with someone or groups of people determines greatly whether the message passed will be accepted or repelled. A good brand tone creates appropriate awareness in your audience about what you offer or what you want them to do.
How We Can Help Establish Your Company Brand Voice
We can help establish your company’s brand starting with analyzing a sample of your content, conduct audit of your current voice, and describing it in a few words. Then we perform your target market research, discover how your audience communicates, choose a voice suitable for your niche, distinguish you from your audience, create a brand voice chart, and ensure your writers understand how to put your brand voice into action.
The importance of the Brand Voice and Brand Tone
Brand voice is as important as any other strategy that can be used to improve your business. Getting the right brand voice and brand tone for your business is vital in differentiating your brand from competitors and getting the right message to your target audience.
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If you would like to learn more about Brand voice and how we can help grow your business with it, kindly get in touch with us.
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